A Digital Signage Platform to Manage Infotainment in Public Transport
GeoSignage provides system integrators with an outstanding Content Management System (CMS) and Automatic Vehicle Announcement System (AVAS) to be used by transport and media companies.
Location-based playback and user-friendly administration maximises the utility of digital signage and infotainment on-board and on stations.
Why partnering with GeoSignage
GeoSignage is continuously improving their systems to stay ahead of the market.
We founded GeoSignage with the vision to give passengers a great travelling experience and good information – always at the right time and place.
This is still one of our main goals! And today we are happy to work with helping our partners, public transport authorities and media companies to communicate efficiently with passengers all over the world.
– Johan Posse, CEO
When I first came in contact with GeoSignage, Karlstadsbuss had been looking for a long time for a partner, who could create and deliver an infotainment system, which both improves passenger information and contributes to shortening the perceived travel time.
GeoSignage’s system has in all ways both met and exceeded expectations, and the software has shown itself to be very reliable. We have received only positive reactions from our customers, and the system has activated the passengers, who are contributing with content.
This strengthens the communication with customers and contributes to a good relation. More and more, customers as well as their friends and acquaintances, are positive to Karlstadsbuss, which contributes to increased patronage.
GeoSignage lives up to its promises and has proven to be a reliable partner, who is easy to cooperate with.
The Content Management System has always worked very well and we had an easy process setting this up, we have never received any complaints neither from the system operators nor the advertisement company who is also using the CMS.
We share the time for shown media with an advertisement company and we think it’s easy to control what content to display and conduct the planning for the coming weeks.
We are very satisfied with the system and we also know that GeoSignage are very open to providing us with new, customised features if we desire.
Planning media through GeoSignage user interface is user-friendly, comprehensible and, most of all, operationally reliable. The simplicity makes the work efficient and fun. The workflow between the views is smartly laid out and creates a speedy administration for the user.
After many years’ experience of different broadcasting systems, GeoSignage is by far the most stable and safest system.
We really appreciate the cooperation with GeoSignage and we value having a partner that we can trust. GeoSignage have always performed what they promised within the set time frame, which makes it very easy for us to work with them.
We highly appreciate the excellent cooperation we have and we look forward to future joint projects.
The launch in Karlstad has worked very well, thanks to a great engagement from all parties involved. The displays are large, well-placed and bright, which gives an excellent visibility. The channel stands out in the media noise by having a relevant content, including for example passenger information, news, sports and weather, which is appreciated by both passengers and advertisers. Many advertisers have also combined Bus-TV with regular TV-advertising, something that has given clear synergies.
Those who have advertised have experienced a positive effect and we see that the interest is increasing all the time.
A digital channel creates new communication possibilities compared to traditional bus advertising, for example it is possible to direct different messages to different times of the day, and also to customise the message depending on where the bus is located, which is a technology GeoSignage provides in Karlstad. This leads to new marketing opportunities and increased demand, which in turn leads to increased revenue.