Disruption information and location-based ad

Passengers with Karlstadsbuss now receive disruption information through GeoSignage infotainment system. Disruption messages are collected automatically from the same tool as Karlstadsbuss uses for publishing disruption information on its website, app and Facebook. Messages are only shown on relevant lines and before relevant stops.

Automatic Disruption Message

Further, McDonald’s has become the first advertiser to take the opportunity to customise advertisements based on the bus’ location. Every time it is McDonald’s turn to be played, the system chooses between a standard advertisement or a distance meter. If the bus is in the vicinity of one of the four McDonald’s restaurants in Karlstad, the distance to the restaurant is shown, and updated as the bus moves. This is an example of how advertisers can use GeoSignage GeoWidget-feature for a more interactive, relevant advertisement.

McDonald's Location-based AdvertisementAnother way to use the GeoWidget is e.g. for a real estate agent to show houses which are up for sale, or houses which have been sold, in the area around the bus’ position.

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Karlstadsbuss presenting at IT-Trans 2014

Karlstadsbuss through Robert Sahlberg, Business Development Manager, will be one of the speakers at IT-Trans, one of the world’s biggest exhibitions and conferences for IT solutions in Public Transport, taking place on February 18-20, 2014 in Karlsruhe, Germany.

Robert’s presentation has the title “Riding pleasure – can we make public transport a little more fun?” and belongs to the conference session “Travel Information”. The other speakers in the same session come from Accenture, European Commission, IVU and Transport for London.

Karlstadsbuss’ participation at IT-Trans follows a presentation at InformNorden, a conference organised by the PTAs in the five Nordic capitals, on September 12, 2013. There Robert presented under the theme “Infotainment and Advertisement”.

GeoSignage will be present at IT-Trans. Please contact us if you want to meet there. 

Below is an excerpt from the conference programme for IT-Trans:

  • Seamless travel – the European perspective
    Claire Depré, Head of Unit Intelligent Transport Systems, DG Mobility and Transport, European Commission, Brussels, Belgium
  • Riding pleasure – can we make public transport a little more fun?
    Robert Sahlberg, Business Development Manager, Karlstadsbuss, Karlstad, Sweden
  • Open real-time data for London buses – Concepts, experience and roadmap
    Chris Fowler, Technical Authority, Technical Services Group, Transport for London, London, United Kingdom
    Claus Dohmen, Product Manager, IVU Traffic Technologies AG, Berlin, Germany
  • Public Transport : the journey to digitalization
    Sybille Berjoan, Accenture Research Lead for Public Transportation, Accenture, Paris, France
The whole programme is available on this page (choose “Session B”).

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Footage of Bus-TV in Karlstad

“Sweden’s most modern city buses”, according to Karlstadsbuss, will go into service on July 1, and will have an infotainment system from GeoSignage. See the first footage from inside the buses in this Swedish news clip, starting after thirty seconds (the displays are shown at 1:00 and 1:25):

Below also photos from Radio Sweden:

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Karlstadsbuss Installs Infotainment System from Geosignage

This July, Karlstadsbuss will get 59 new buses with infotainment systems from the Ideon company Geosignage, making the trip feel shorter, and providing passengers with real-time information and entertainment, in the right time and place. The TV4-Group is responsible for news, sports, weather and advertising sales.

With Geosignage system, it is possible to trigger information based on specific areas, lines or places. Karlstadsbuss will, for example, be able to show historic images of places that the bus is passing by, or show tourists what beautiful beaches are hiding behind certain stops.

In addition to entertainment, Geosignage system will also show current information about connections, and enable distribution of disruption messages in real-time.

Karlstadsbuss is the public transport authority in Sweden with the highest satisfaction among the public, and has increased the number of passengers since 2005 by 59%. A long-term cooperation with Geosignage is part of continuing that positive development.

We have been looking for this for a long time, but it was not until Geosignage came to us that we found a solution we actually wanted to use,” says Sören Bergerland, head of Karlstadsbuss. “Together with our customers we want to create added value during the trip. Hopefully, the people of Karlstad, through their participation, will be able to contribute to an interesting and useful news, information and entertainment channel.

The TV4-Group, which includes Sweden’s largest commercial TV-channel TV4, provides news, sports, weather and advertising sales. Since before, the TV4-Group is present on airports, trains and in waiting rooms, through the business area TV4 Out of Home. The cooperation with Karlstadsbuss will be the first channel on buses.

Robert Danowsky, head of TV4 Out of Home, says “The cooperation with Karlstadsbuss is completely in line with our ambition to grow within public transport and, as far as I know, it is also the first establishment on buses in Sweden. We are really looking forward to developing a channel together with Karlstadsbuss and Geosignage, which is appreciated by both advertisers and viewers.

Displays are about to become standard in public transport and Geosignage has contact with other potential customers and partners, both in Sweden and abroad. The goal is to help more transport and media companies inform and entertain their passengers.

Johan Posse, CEO of Geosignage Sverige AB, says: “We are proud to have Karlstadsbuss and TV4 as partners. Together we are creating Sweden’s most modern infotainment system, which will become a model both nationally and internationally.

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For more information about Geosignage, please visit www.geosignage.se or contact Johan Posse at +46 (0)70-530 31 94 or johan.posse[at]geosignage.se.

For more information about Karlstadsbuss, please visit www.karlstad.se/karlstadsbuss or contact Sören Bergerland at +46 (0)54-540 46 01 or soren.bergerland[at]karlstad.se.

For more information about TV4-Gruppen, please visit www.tv4gruppen.se or contact Magnus Törnblom, press manager corporate, at +46 (0)70-266 27 12 or magnus.tornblom[at]tv4.se.

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Pressemitteilung in Deutsch (in German)
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