Exhibiting at IT-Trans 2016

GeoSignage will be exhibiting at the IT-Trans exhibition in Karlsruhe, Germany, March 1-3, 2016. The exhibition brings together the top companies in “IT Solutions for Public Transport.” This is the third visit GeoSignage makes to IT-Trans and the first time as an exhibitor.

Information about the exhibition is available here. Please come visit us in booth H2 to the right of the entrance in Karlsruhe Trade Fair Centre!

 

Visit us in booth H2 at IT-Trans in Karlsruhe, Germany, March 1-3, 2016.
Visit us in booth H2 at IT-Trans in Karlsruhe, Germany, March 1-3, 2016.

Disruption information and location-based ad

Passengers with Karlstadsbuss now receive disruption information through GeoSignage infotainment system. Disruption messages are collected automatically from the same tool as Karlstadsbuss uses for publishing disruption information on its website, app and Facebook. Messages are only shown on relevant lines and before relevant stops.

Automatic Disruption Message

Further, McDonald’s has become the first advertiser to take the opportunity to customise advertisements based on the bus’ location. Every time it is McDonald’s turn to be played, the system chooses between a standard advertisement or a distance meter. If the bus is in the vicinity of one of the four McDonald’s restaurants in Karlstad, the distance to the restaurant is shown, and updated as the bus moves. This is an example of how advertisers can use GeoSignage GeoWidget-feature for a more interactive, relevant advertisement.

McDonald's Location-based AdvertisementAnother way to use the GeoWidget is e.g. for a real estate agent to show houses which are up for sale, or houses which have been sold, in the area around the bus’ position.

Karlstadsbuss presenting at IT-Trans 2014

Karlstadsbuss through Robert Sahlberg, Business Development Manager, will be one of the speakers at IT-Trans, one of the world’s biggest exhibitions and conferences for IT solutions in Public Transport, taking place on February 18-20, 2014 in Karlsruhe, Germany.

Robert’s presentation has the title “Riding pleasure – can we make public transport a little more fun?” and belongs to the conference session “Travel Information”. The other speakers in the same session come from Accenture, European Commission, IVU and Transport for London.

Karlstadsbuss’ participation at IT-Trans follows a presentation at InformNorden, a conference organised by the PTAs in the five Nordic capitals, on September 12, 2013. There Robert presented under the theme “Infotainment and Advertisement”.

GeoSignage will be present at IT-Trans. Please contact us if you want to meet there. 

Below is an excerpt from the conference programme for IT-Trans:

  • Seamless travel – the European perspective
    Claire Depré, Head of Unit Intelligent Transport Systems, DG Mobility and Transport, European Commission, Brussels, Belgium
  • Riding pleasure – can we make public transport a little more fun?
    Robert Sahlberg, Business Development Manager, Karlstadsbuss, Karlstad, Sweden
  • Open real-time data for London buses – Concepts, experience and roadmap
    Chris Fowler, Technical Authority, Technical Services Group, Transport for London, London, United Kingdom
    Claus Dohmen, Product Manager, IVU Traffic Technologies AG, Berlin, Germany
  • Public Transport : the journey to digitalization
    Sybille Berjoan, Accenture Research Lead for Public Transportation, Accenture, Paris, France
The whole programme is available on this page (choose “Session B”).

Footage of Bus-TV in Karlstad

“Sweden’s most modern city buses”, according to Karlstadsbuss, will go into service on July 1, and will have an infotainment system from GeoSignage. See the first footage from inside the buses in this Swedish news clip, starting after thirty seconds (the displays are shown at 1:00 and 1:25):

Below also photos from Radio Sweden: